+0%
page views in
first 3 months
first 3 months
+0%
increase in
monthly users in
first 12 months
monthly users in
first 12 months
+0K
impressions in
1 month campaign
1 month campaign
+0
Listed in Google
News on first
application
News on first
application
Increase in page
+112%
With a concerted focus on engaging, original and consistent content from rigo, Volta quickly saw their readership numbers grow with a 112% increase in page views in just the first 3 months of engagement.
Total words written <
100,000
With a concerted focus on engaging, original and consistent content from rigo, Volta quickly saw their readership numbers grow with a 112% increase in page views in just the first 3 months of engagement.
Total Impressions >
120,000
Highly targeted LinkedIn campaigns were run to increase touch points with select advertising partners to secure high profile meetings.
User increase +268%
Session increase +227%
Session increase +227%
During the duration of the campaign, the number of website users from social platform redirects increased by 268% (+947 users in total). As compared to the previous period, website sessions also increased by 226.95% or +1,092 sessions!
Challenge
Volta is a rapidly expanding source of inspirational news. rigo helped them to make the leap and attract an even larger audience, while maintaining the scale and quality of their content.
Solution
rigo created regular news articles, interviews and campaigns to drive engagement. From pitching to production, the team integrated with Volta to deliver a seamless service.
Extreme E
Volta was given the nod as a trusted outlet to report on Extreme E’s 2021 inaugural season, focusing on the organisation’s legacy projects.
rigo attended the Ocean X Prix in Lac Rose, Senegal over the course of a week, creating live event coverage, conducting interviews with big names - including Nico Rosberg - and supporting the Volta team as a key coverage provider for the championship.
Clare Farah
Co-founder, Volta
Co-founder, Volta
“Prior to working with rigo, we were outsourcing much of our articles to a whole plethora of journalists and content writers.
rigo has changed this for us entirely now within no time. They were generating and delivering excellent SEO-optimised content and engaging on our socials whilst simultaneously generating new marketing plans to support our directives.
To us, they’re not just a company we outsource to, they’re integral to our business now and part of the team!”
rigo has changed this for us entirely now within no time. They were generating and delivering excellent SEO-optimised content and engaging on our socials whilst simultaneously generating new marketing plans to support our directives.
To us, they’re not just a company we outsource to, they’re integral to our business now and part of the team!”
Pete Adams
Copywriter, Rigo
Copywriter, Rigo
“Work on the account evolved over time, from a more passive news-watching approach to actively going out to generate original stories of our own.
Using best practice journalistic techniques, stories needed to be backed up with sources, fitting in with the future-positive narrative of the client.
Senegal [to cover Extreme E] was undoubtedly a highlight, as it let me firmly put my journalist hat on and become that roving reporter I’ve always dreamt of being.”
Using best practice journalistic techniques, stories needed to be backed up with sources, fitting in with the future-positive narrative of the client.
Senegal [to cover Extreme E] was undoubtedly a highlight, as it let me firmly put my journalist hat on and become that roving reporter I’ve always dreamt of being.”